The wedding industry is HUGE. Even in a lower economy, people still manage to find dollars for the day, that for many, is the most important day of their lives.
Did you know that over 5 million people will get married THIS YEAR alone?!
So, are you a business that is very obviously, directly related to the wedding industry? Or are you a business who typically sits back thinking "I wish I was, but no I'm really not" ?
For some that may very well be true - but for others you might be surprised. Many brides are often looking for different ways to make their special day unique. For their wedding to be the one to stand out in the minds of their friends and families for years to come. I for one did a few "out of the norm" things for my own wedding back in 1996. First was having the entire wedding party (and most of the guests) arrive in antique and hot rod cars. Second was the inclusion of a magician to provide some fun entertainment for the numerous kids we had in attendance. Third was the entertainment for the adults! tsk tsk.... I know what you're thinking! :-) We brought in a Fun Money Casino. And to top it all off, the staff from the casino along with the men in our wedding party were all dressed "Blues Brother" style. It was a blast and was a hugely talked about event for years to come. Another thing that we did that was unique back them, was we had little bottles of bubble blowers for everyone at the ceremony to use rather than throwing rice, bird seed or confetti.
My point is to have a hard look at your business and see if you are able to create an opportunity that would allow you to tap into an industry as huge as the wedding industry. This also gives you the opportunity for some marketing features that you may otherwise have not participated in.
Our Gateway Gazette Wedding Supplement is one such example, but there are plenty of others out there too.
Marketing your business isn't always just about getting the right "message" in the right "place". It can also be about finding the right niche to promote. To think outside of the box not only in what you say or how you say it, but also in what you are offering to the public. Look at your products or services through a different set of eyes - you never know what opportunities may simply be lying in wait!
If you are interested in learning more about the Gateway Gazette Wedding Supplement visit: http://wedding.gatewaygazette.ca. But hurry, deadline is March 9th.
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