WHY you should advertise . . . #10

The key to any successful business, small or large, is advertising. Your potential clients need to be aware of your business and products. This is the KEY!

10. Advertise Maintain Employee Morale.

When advertising and promotion are suddenly cut or cancelled, salespeople may become alarmed and demoralized. They may start false rumours in an honest belief that your business is in trouble. Positive advertising boosts morale. It gives your staff strong additional support.