The key to any successful business, small or large, is advertising. Your potential clients need to be aware of your business and products. This is the KEY!
9. Advertise to Keep a Healthy Positive Image.
In a competitive market, word-of-mouth can do you more harm than good. Rumours and bad news travel fast, very fast. Advertising provides an opportunity to correct misleading gossip and puncture "overstated" bad news. Advertising that is vigorous and positive can bring consumers into the marketplace, regardless of the economy.
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