WHY you should advertise . . .#3

The key to any successful business, small or large, is advertising. Your potential clients need to be aware of your business and products. This is the KEY!

3. Advertise to Remain With Shoppers Each Step of the Way.

Many people procrastinate on making buying decisions. They often comparison shop by going from store to store (or searching online) to find differences in prices, quality and service. As such, your advertising must reach them steadily through the entire decision-making process to ensure that your name is fresh in their minds when they ultimately decide to buy.